There are many places online where you can gain valuable insights about your customers. One of the best is social media sites like Facebook, Twitter, and Instagram. Here are 7 ways to use these platforms to learn more about your audience. 1. Customer Profiles Look at your customers’ social media profiles. You can…

The better you know your target market, the better you can offer the content and products they’re looking for. One great way to research your audience is to see who they follow. You can learn a great deal about your ideal customer this way.

In order for your business to succeed, you need to get to know your customers on a one-on-one basis. Since you can’t do that with hundreds or thousands of customers over the internet, tech tools can help you learn as much as possible about them. What Do You Need to Know about Your Customers? Demographics. Demographics tell you who…

Not everyone is going to need what your business has to offer. By creating a customer profile, you can identify those people who do. When you make an avatar that identifies the individual who would benefit most from your products or services, you narrow down the market. There are many…

In order for your business to succeed, you need to get to know your customers on a one-on-one basis. Since you can’t do that with hundreds or thousands of customers over the internet, tech tools can help you learn as much as possible about them. What Do You Need to Know about Your Customers? Demographics. Demographics tell you who…

How well do you know your customers’ buying behavior? This is an essential part of your customer profile, just as important as demographics and psychographics. It tells you how, when, and why people buy. There’s a certain process we go through when we buy products. It starts with an initial…

When selecting a business niche, you need to choose something you’re an expert on and that your audience is interested in. Choosing the right niche that helps them solve their problems is the key to success. But if you want to start a viable business, you also need to make…

One way to find the right business niche is to conduct keyword research. Keywords are terms people are entering into search engines to find information they need which helps them solve their problems. Search engines like Google track this information and make it public. You can use this data to…

Having trouble finding the right business niche? The winning formula is to find something that you’re passionate about and that your audience is interested in. Figure out the problems your audience is suffering from and offer them a solution through your content and products. The best way to do this…