Know your audience — Bhartesh Shetty

Essential Tools to Help You Learn about Your Audience

In order for your business to succeed, you need to get to know your customers on a one-on-one basis. Since you can’t do that with hundreds or thousands of customers over the internet, tech tools can help you learn as much as possible about them.

What Do You Need to Know about Your Customers?

Psychographics. This data identifies psychological factors such as values, needs, beliefs, and issues the customer faces.

Buying Behavior. It’s especially important to look at how people make decisions about what they buy.

Analytics Programs

Take advantage of the analytics offered by any tool you use. For example, Facebook offers various data for its Pages.

Customer Relationship Management (CRM) System

Online Surveys

Look at the platforms you use as well to see if they have survey functions. Many social media platforms offer built-in survey features.

Social Media Tools

Don’t Forget the Personal Touch

I Am A Ordinary Man Who Every Moment Endeavours To Make Extraordinary Decisions