KNOW YOUR CUSTOMER BEHAVIOUR — BHARTESH SHETTY

Know Your Customer — Learning about Your Customers’ Purchasing Behavior

How well do you know your customers’ buying behavior? This is an essential part of your customer profile, just as important as demographics and psychographics. It tells you how, when, and why people buy.

There’s a certain process we go through when we buy products. It starts with an initial problem to solve or need to fulfill. The next phase…